Has everyone ever thought about starting a cake shop? As a cake lover myself, I often find myself wondering, "What kind of cake would be perfect?" However, developing a concrete business strategy is a real challenge. That's why this time, I'd like to conduct a case study with the support of an "AI marketing-agency." Let's get started.

1. Selling Cakes in an Upscale Kansai Neighborhood

The business scenario I've prepared for this case is a simple one:

Goal: To sell premium fruit cakes in the Kansai region.

Cake Features: Premium shortcakes featuring strawberries, peaches, and muscat grapes.
Target Audience: Women in their 20s to 40s living in upscale residential areas.
Stores: 3 cafes near Yamate Dentetsu Ashiya Station, 1 cafe near Kaigan Dentetsu Ashiya Station.
Direct Sales Outlet: 1 store inside the Yamate Dentetsu Ashiya Station premises.
Branding: The brand's primary color will be blue, with the website and logo also unified in blue.
Current Plan: In the process of planning a sales promotion for the autumn season.

From here, what kind of concrete business strategy can we derive? First, I'll input the business scenario into the AI marketing-agency.

The first thing it does is automatically generate 10 cool domain names.

It's hard to choose, but for now, I'll proceed with branding using "PremiumAshiyaCake.com".

2. A Practical Business Strategy

Now, let's ask the AI marketing-agency to formulate a business strategy for selling our premium fruit cakes in Kansai. When prompted to input the necessary information, I re-entered the business scenario, and the following business strategy was generated in about two minutes. Amazing!

It's a long document, over five pages, so I can't share it all, but here is the "Core of the Marketing Strategy."

Overall Approach: Direct Response that Inspires Aspiration
- We will build an aspirational, luxury brand image through beautiful content, and then convert that desire into immediate store visits using precisely targeted calls-to-action (CTAs).
Core Message and Positioning:
- Positioning Statement: For the discerning women of Kansai, Premium Ashiya Cake is the patisserie that transforms a moment into a cherished memory with its exquisitely crafted seasonal shortcakes.
- Tagline / Core Message: "Premium Ashiya Cake: An exquisite moment, crafted for you."
Key Pillars of the Strategy:
- Visual Elegance and a "Blue" Signature: All visuals must be of professional, magazine-quality. The brand color "blue" will be used as a sophisticated accent in styling—such as on blue ribbons, parts of the tableware, or as background elements—to create a recognizable and unique visual signature.
- Hyper-local Exclusivity: Marketing efforts will be geographically and demographically laser-focused on the target audience residing in Ashiya and its surrounding affluent areas. This creates an "in-the-know" allure for locals.
- Seasonal Storytelling: Treat each season's campaign as a major event. We will build a narrative around the star ingredients, such as Shine Muscat grapes from a specific partner farm, to build anticipation and justify the premium price point.

This is wonderfully practical content. The keywords I provided—"blue," "Ashiya," and "muscat"—have been skillfully integrated into the strategy.

3. The Logo is Excellent, Too—This is Usable!

Because I specified in the initial business scenario that I wanted to "unify the color scheme based on blue," it created this cool logo for me. It really looks like something I could use right away. Google's image generation AI, Imagen 3.0, is used here. The quality of this AI is always highly rated, so it's no surprise that the logo generated this time is also of outstanding quality.

So, what did you think of the AI marketing-agency? The business strategy is professional, and it's amazing how it automatically created the domain names and logo with such excellent results. Although I couldn't introduce it this time, it also includes a website creation feature. It's surprising that a tool this high-performance is actually available for free. A development kit called "Google ADK" is provided as open-source, and the AI marketing-agency from this article can be downloaded and used for free as Sample (1). For those who can use Python, I think you'll get the hang of it with a little practice. The operational costs are also limited to the usage fees for Google Gemini 2.5 Pro, so the cost-effectiveness is outstanding. I encourage you all to give it a try.

Please note that this story is a work of fiction and does not represent anything that actually exists. That's all for today, stay tuned!

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1) Marketing Agency, Google, May 2025

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