GPT-5

How to Turn GPT-5 into a Pro Marketing Analyst with AI Agents!

A while back, I introduced a guide to prompting GPT-5, but it can be quite a challenge to write a perfect prompt from scratch. Not to worry! You can actually have GPT-5 write prompts for GPT-5. Pretty cool, right? Let's take a look at how.

 

1. Using GPT-5 to Do a Marketer's Job

I have some global sales data for stickers(1). Based on this data, I want to develop a sales strategy.

                 Global Sticker Sales Records

In a typical company, a data scientist would analyze the data, and a marketing manager would then create an action plan based on the results. We're going to see if we can get GPT-5 to handle this entire process. Of course, this requires a good prompt, but what kind of prompt is best? This is where it gets tricky. The principle I always adhere to is this: "Data analysis is a means, not an end." There are many data analysis methods, so the same data can be analyzed in various ways. However, what we really want is a sales strategy that boosts revenue. With this in mind, let's reconsider what makes a good prompt.

It's a bit of a puzzle, but I've managed to draft a preliminary version.

 

2. Using Metaprompting to Improve the Prompt with GPT-5

Now, let's have GPT-5 improve the prompt I quickly drafted. The image below shows the process. The first red box is my draft prompt.

                    Metaprompt

The second red box explicitly states the principle: "Perform data analysis with the goal of creating a Marketing strategy." When you provide the data and run this prompt, GPT-5 creates the improvement suggestions you see below, which are very detailed. I actually ran this process twice to get a better result.

                   Final Prompt

 

3. The Result: GPT-5 Generates MARKETING Strategy!

Running the final prompt took about a minute and produced the following output. The detailed analysis and resulting insights are directly connected to marketing actions, staying true to our initial principle. It's fantastic.

The output is concise and perfect for busy executives. Creating this content on my own would likely take an entire day, but with GPT-5, the whole process—including the time it took to draft the initial prompt by myself —takes only about 30 minutes. This really shows how powerful GPT-5 is.

 

What do you think? This time, we explored a method for getting GPT-5 to improve its own prompts. This technique is called Metaprompting, and it's described in the OpenAI GPT-5 Prompting Guide (2).

I encourage you to try Metaprompting starting today and take your AI agent to the next level. That's all for now! Stay tuned!

 



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Copyright © 2025 Toshifumi Kuga. All right reserved

1)Forecasting Sticker Sales, kaggle, January 1,2025

2) GPT-5 prompting_guide, OpenAI, August 7, 2025


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